What a buyer checks first
- Active members and monthly churn
- How members pay: draft, contract or class packs
- Revenue per member and from personal training
- Coaches who would stay with a new owner
- Lease length, rent and renewal options
- Franchise approval rules, if you are a franchise
Members and Churn Tell Buyers Almost Everything
Buyers will ask for your active member count by month for at least two years, and how many leave each month. A gym that adds 80 members a month and loses 75 isn't growing.
Your billing software holds this history. Export it before you go to market, and be ready to explain any big drops.
Does It Matter How Members Pay?
It does. Monthly bank drafts that renew on their own are steadier than class packs or cash at the door. Annual prepaid memberships bring cash up front, but a buyer will ask who owes those members the rest of their year.
Personal training and small group coaching often carry the best margins. Show that revenue separately.
Buyers pay for members who renew without being asked. Everything else is a promotion.
Coaches Can Walk Out the Door
In studios especially, members follow the coaches they like. If two or three trainers hold most of the relationships, a buyer will want to know they're staying.
Written agreements, fair pay and a plan to introduce the new owner all help. So does building a team where members know more than one coach.
The Lease Is Often the Deal
Gyms need a lot of space, and rent is usually the biggest fixed cost. Buyers want years left on the lease, a rent they can live with, and a landlord who will consent to assignment.
Talk to your landlord before you sign a letter of intent, not after. A landlord who drags their feet can push back a closing date by months.
Franchise Gyms Have Extra Steps
If you own a franchise, the franchisor usually must approve the buyer, may charge a transfer fee, and may require remodels or new equipment. Some have a right of first refusal.
Read your franchise agreement early. Our guide to selling a business in Columbus covers the general steps, and what your company is worth covers price. Final returns are covered in Ohio's final tax returns.
For a private estimate, use the value form or call (614) 555-0148.